Gustaf Hult
Founder and Senior Advisor, Wernberg & Partners
Gustaf advises fintech, payments, banking and digital-asset businesses on commercial strategy, go-to-market, partnerships, market entry and financial infrastructure. He works directly with founders, executives and commercial teams, and the advice is given from an operator position rather than a purely analytical one. Alongside Wernberg & Partners, he is the FOUNDER of Crosswire, is a co-founder of Syntheon AI and advises Movitz Payments.
How Gustaf works
Wernberg & Partners is the advisory platform. Gustaf is the advisor who runs the engagement. Clients work with him directly, and specialist expertise is brought in from the wider network only where an engagement genuinely requires it.
Engagements typically start with a commercial objective and the economics underneath it, move through the decisions that carry the most consequence, and continue into execution: partner conversations, negotiations, pricing and launch.
The premise is simple: senior advice is more useful when the person giving it also understands what execution looks like.
Focus
What Gustaf advises on
Commercial strategy
Proposition, pricing, commercial models and where growth is actually being constrained.
Go-to-market and sales execution
Segment choice, channel mix, pipeline construction and how deals are structured and closed.
Payments and banking infrastructure
Banking partners, acquiring, PSPs, settlement and the commercial terms around them.
Digital assets
Fiat infrastructure, banking access and institutional positioning for digital-asset businesses.
Market entry
New geographies, verticals and product categories, from assessment through launch.
Partnerships
Sourcing, assessing and negotiating the relationships a commercial plan depends on.
Selected involvement
Founding, co-founding, advising and investing
- CrosswireFOUNDER
Financial infrastructure for complex and high-risk businesses across banking, payments, acquiring and digital assets.
- Syntheon AICo-Founder
Agentic AI Systems for regulated operations, built for financial institutions and other regulated enterprises.
- Movitz PaymentsAdvisor
Payment-modernisation technology for banks and fintechs, spanning payee verification, payment tracking and the wider payment lifecycle.
- StevenInvestor
The app for shared expenses - split bills and settle up with friends via Swish, Klarna and the Steven Mastercard.
- GoParityInvestor
EU-regulated crowdfunding platform to lend to sustainable projects and invest in impact companies - from €20.
Speak with Gustaf
Share the situation in a few lines and pick a time. You will speak with the advisor who would run the engagement.
More on the firm on the Wernberg & Partners homepage.