Independent advisory · Stockholm
Operator-led advisory for financial services.
Wernberg & Partners works directly with founders, boards and commercial teams across banking, payments, fintech and digital assets, turning commercial and infrastructure challenges into executable decisions.
Advisory delivered personally by Gustaf Hult, supported by a specialist network when required.
How we advise
Senior involvement
Work directly with the advisor responsible for the engagement.
Operator perspective
Advice grounded in commercial and operational financial-services experience.
Execution focused
Strategy designed around decisions, implementation and measurable outcomes.
Expertise
Four advisory practices.
Each engagement draws on commercial and infrastructure experience across banking, payments, fintech and digital assets. Start with the fintech consulting overview.
Commercial strategy & GTM
Commercial strategy for financial-services businesses entering, scaling or repositioning within competitive markets.
- Go-to-market strategy
- Sales strategy & execution
- Pricing & commercial models
- Partnerships & distribution
- Commercial organisation
- Proposition development
Payments & banking infrastructure
Strategic advice around the infrastructure, counterparties and commercial models behind modern financial products.
- Banking and payment infrastructure
- Acquiring & PSP strategy
- Partner assessment and sourcing
- Payment-stack design
- Settlement and treasury models
- Commercial negotiations
Digital assets
Advisory at the intersection of traditional financial infrastructure and digital assets.
- Fiat and digital-asset infrastructure
- Banking and payment access
- Partner landscape
- Commercial strategy
- Product and market positioning
- Infrastructure assessment
Market entry & strategic projects
Focused support for companies evaluating new markets, products, partnerships or strategic initiatives.
- Market-entry strategy
- Commercial diligence
- Partner sourcing
- Launch planning
- Strategic projects
- Executive advisory
Selected work
Problems worth getting involved in.
Wernberg & Partners is typically brought into situations where commercial strategy, financial infrastructure and execution intersect.
Entering a new market
Determining proposition, commercial model, infrastructure partners and route to market before significant resources are committed. Financial services market entry.
Rebuilding a commercial model
Reviewing positioning, pricing, sales execution and partnerships to identify where growth is being constrained. Commercial strategy & GTM.
Structuring financial infrastructure
Assessing banking, acquiring, payments and digital-asset counterparties to create a commercially stronger and more resilient setup. Payments & banking infrastructure.
Launching a new proposition
Working alongside founders and commercial teams from initial proposition through partnerships, pricing, go-to-market and execution. Commercial strategy & GTM.
Executive decision support
Providing an independent operator perspective around consequential commercial, partnership and market decisions.
Have a similar challenge?
Selected involvement
Founded, advised and backed from inside the ecosystem.
Wernberg & Partners combines advisory work with selective involvement in companies operating across payments, fintech, financial infrastructure and applied AI.
Selected operating experience
Narvi Payments
Commercial DirectorCommercial leadership within a European electronic money institution serving businesses operating across complex and regulated markets.
narvi.com
Wernberg & Partners is an independent advisory platform led by Gustaf Hult, working across fintech, payments, banking and digital assets.
Gustaf works directly with founders, executives and commercial teams on go-to-market strategy, sales execution, partnerships, market entry and financial infrastructure.
The model is intentionally lean. Clients work directly with Gustaf, with specialist expertise brought in from the wider Wernberg & Partners network where an engagement requires it.
The premise is simple: senior advice is more useful when the person giving it also understands what execution looks like.
How I work
01
Understand
Start with the commercial objective, constraints and underlying economics.
02
Challenge
Pressure-test assumptions, structure the problem and identify the highest-leverage decisions.
03
Execute
Turn the recommendation into partners, negotiations, commercial execution or an actionable roadmap.
04
Stay involved
Where useful, remain alongside the team through execution rather than disappearing after the recommendation.
Request advisory
Let's discuss what you're trying to solve.
I work directly with founders, executives and commercial teams across fintech, payments, banking and digital assets. Share a short brief and, if it suits, pick a time to speak.
No pitch deck required. A short description is enough.